How does the calculator estimate lost sales?

It compares the current effective contact rate with a target rate entered by the user. The difference is multiplied by the lead volume, contact conversion, and average ticket.

Does response time automatically change conversion?

No. The time is used to contextualize the scenario. The calculator does not assume a universal causal relationship; the current and desired rates are entered and can be edited by the user.

Is the calculated value a revenue guarantee?

No. It is a decision-support simulation based on the assumptions entered and does not constitute a forecast, proposal, or guarantee of results.

Do I need to sign up to see the result?

No. The full result appears on screen. Registration is optional to request a scenario analysis.

Free tool for commercial operations

How much can delayed service fail to convert into sales?

Compare your current effective contact rate with your operation's target and turn the difference into contacts, sales, revenue, and margin. All assumptions are open for editing.

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Current scenario and target scenario

Fill in the operation data

Use rates observed in the CRM whenever possible. If there is no history yet, test more than one scenario.

Segment

Leads received per month

leads

New contacts requesting commercial service.

People in first response

people

SDRs, reception, or team that receives the leads.

Current average time

min

First response target

min

Current effective contact rate

Leads the team actually manages to talk to.

Target effective contact rate

Scenario you want to test with the new SLA.

Conversion of contacts into sales

Average ticket per sale

Estimated contribution margin

After variable costs. Used only to separate revenue from margin.

Response time contextualizes the diagnosis but does not change conversion by an automatic rule. You control the current and desired rates.

Your diagnosis will appear here

The tool compares current contact with the target without hiding the result behind a form.

check_circle Recoverable contactscheck_circle Sales and revenue of the scenariocheck_circle Operational priority

Simulation result

Suggested next actions

How we arrived at the number

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Receive an action plan

Send the scenario to OmniSmart to analyze capacity, routing, CRM, and automation.

Notice: this tool compares two scenarios informed by the user. It does not prove that the delay caused all the difference nor guarantee revenue recovery. Seasonality, lead quality, offer, sales process, and other factors also influence the result.

calculate Open methodology

From perceived delay to the impact that fits in the funnel

The projection separates contact, sale, revenue, and margin to avoid treating revenue as profit. No hidden rates are applied.

Measure real contact

Use in the CRM how many leads received an effective conversation, not just an attempt or sent message.

Set a testable target

Enter the contact rate you want to validate when reducing SLA, expanding coverage, or automating the first return.

Convert the difference

Only additional contacts are subject to the sales rate, ticket, and margin entered.

Questions about response time and sales

How are target scenario sales calculated?expand_more

Leads × target effective contact rate × contact conversion. The current scenario uses the same formula, replacing only the contact rate.

Why enter the time if it doesn't automatically change conversion?expand_more

Because it records the gap between the current operation and the desired SLA. There is no universal, audited rate that can be applied to all sectors, offers, and lead sources.

Should I use ticket or recurring revenue?expand_more

Use the value your company assigns to a new sale in the analyzed period. If using total contract recurring revenue, keep the same logic when comparing scenarios.

Is my data sent automatically?expand_more

No. The calculation runs in the browser. Submission only occurs if you fill out and authorize the action plan form. The shareable link loads the assumptions in the URL; do not include confidential information.