Editor e templates responsivos
Build campaign content with a visual editor, reuse templates, and maintain a suitable experience for reading on computer or mobile.
Módulo OmniSmart · E-mail Marketing
E-mail marketing para transformar sua base em relacionamento e receita
Create campaigns, personalize messages, segment contacts, and schedule mass email sends with CRM context. From first communication to follow-up, marketing and sales work on the same journey.
Campanhas segmentadasTemplates responsivosMétricas conectadas ao CRM
CampaignNews for customers
schedule_send27 jul · 14:00
Audience8.420contatos segmentados
Entregues97,8%da última campanha
Aberturas42,6%engajamento medido
Cliques11,4%interactions with content
Assunto{{contact.first_name}}, check out the news from OmniSmart
Campaign journey
checkSegmento definidoActive customers · score above 60
checkPersonalized contentName, company, and responsible person
scheduleDisparo programadoToday at 2:00 PM
insightsAnalisar sinaisEntrega, abertura, clique e resposta
Uma baseContacts and data organized in the CRM
Mais relevânciaSegmentação e personalização por contexto
EscalaCampanhas e sequências automatizadas
AprendizadoEntrega, abertura, clique e resposta
Campanhas com contexto
Mass sending doesn't have to be generic communication.
OmniSmart combines the scale of email marketing with business relationship data. Your team defines the audience, builds the message, and tracks engagement signals without separating campaign, contact, and opportunity into isolated tools.
Listas e segmentação pelo CRM
Create audiences using information such as segment, role, pipeline stage, and score to send messages more relevant to each moment.
Disparo de e-mail em massa
Schedule campaigns for authorized bases and organize sending at scale without losing contact identification and action traceability.
Personalização por campos
Use contact, company, responsible person, and organization data to customize subject and content without manually building each email.
Sequências e automações
Structure follow-ups in stages, define intervals, and connect actions to signals such as open, click, or reply to continue the journey.
Métricas de campanha
Track delivery, opens, clicks, replies, and failures to compare messages, identify interest, and guide next decisions.
Da estratégia ao aprendizado
Uma campanha organizada em cinco decisões
The result doesn't start at the send button. It comes from the quality of the base, the relevance of the offer, and the ability to turn campaign signals into next steps.
Defina o objetivo
Choose the expected action, the offer, the journey stage, and the indicator that will help evaluate the campaign.
Segmente a base
Selecione contatos autorizados a partir dos critérios disponíveis no CRM e evite tratar públicos diferentes da mesma maneira.
Crie e personalize
Build responsive subject lines and content, apply dynamic fields, and prepare variations when it makes sense.
Schedule the send
Define sender, date, time, and sending rules that align with your strategy and domain reputation.
Analyze and continue
Review delivery, open, click, and reply rates, and connect interest to automations, CRM, and sales actions.
Impact on operations
What changes in practice
Planning, segmentation, content, and result analysis form a continuous email relationship operation.
More relevant communication
Segmentation and personalization bring the message closer to each contact group's context.
Campaigns with greater scale
Templates, scheduling, and automations reduce repetitive work without losing strategic control.
Decisions guided by signals
Metrics show where the campaign advanced and where subject line, content, audience, or timing need improvement.
Continuity in CRM
Clicks and replies can guide follow-ups and bring marketing closer to the real movement of opportunities.
Who it makes sense for
Email for relationship, nurturing, and conversion
B2B MarketingDemand generationSales teamsCustomer SuccessRelationshipRevenue operations
Frequently asked questions
Learn more
It is the solution for creating, segmenting, sending, and analyzing email campaigns and automated sequences using data connected to the CRM.
Yes. The module allows organizing campaigns for lists and contact segments. The database must be authorized, and the strategy must respect consent, frequency, and unsubscription.
Yes. Contact, company, owner, and organization fields can be used to tailor subject lines and content at scale.
The operation can analyze signals such as delivery, open, click, reply, and send failure to evaluate campaigns and guide next steps.
Yes. The proposal is to use CRM data in segmentation and keep engagement linked to the contact's, company's, and sales journey's context.
Yes. It is possible to structure messages in steps, define intervals, and pause the sequence when the contact replies, according to the operation's configuration.
Talk to OmniSmart
Turn your database into campaigns that generate next steps
Tell us how your company organizes contacts, campaigns, and follow-ups. OmniSmart shows how to connect email marketing, automation, and CRM in a measurable journey.
Chat with a specialist
Tell us the basics about your scenario.