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WhatsApp cost simulator: current rules and stress scenario

Calculate the cost of delivered templates under current rules and test, without treating it as an official rate, a hypothetical per-service-message scenario compared to the OmniSmart Own Channel.

Official rule consulted on 07/28/2026: service messages within the 24-hour window are free. The per-message price used in the stress test is an editable hypothesis, not a Meta-announced rate. View official prices.

  • Open formulas
  • Adjustable price assumptions
  • Shareable result via link
Step 1 of 6

What type of operation do you want to simulate?

Enter a number greater than zero to continue.

Simulation result

Comparison of the 3 scenarios

Summary of assumptions

Adjust price assumptions

Templates are calculated per delivery. The service message price is a stress hypothesis, not an official rate. Actual prices vary by category, market, volume, and effective date. Also include the monthly cost of the own channel for a more honest variable comparison. The chart and table recalculate on the fly.

Monthly cost per scenario

Same operation: published rule, stress hypothesis, and own channel under the same hypothesis.

What happens when the conversation extends

Sensitivity analysis of the hypothetical per-service-message price.

Published rule Stress scenario OmniSmart Own Channel
Detailed comparison of cost scenarios
Scenario What is included in the calculation Monthly cost Annual cost Difference vs. Own Channel

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Notice. This is a decision-support simulation, not a commercial proposal nor an official Meta rate table. Service messages within the 24-hour window are free under the rules consulted on 07/28/2026; the per-message scenario is only a stress test. Confirm prices, category, market, volume, and effective date before budgeting.

Frequently asked questions

Questions about billing rules and scenarios

Does Meta currently charge for every service message sent by the company?
No. According to the official rules consulted on 07/28/2026, service messages within the 24-hour customer service window are free. Meta charges for delivered template messages according to market and category, with other exceptions provided in the policy.
What does the calculator simulate?
The tool calculates the cost of delivered templates in the current scenario and offers a hypothetical stress test in which service messages would have an editable price. This second scenario is not an official rate table nor an announcement of a Meta change.
How does the calculator arrive at the value?
In campaigns, contacts, campaigns, and delivery rate determine the delivered and billed templates. The response rate determines conversations. In the hypothetical scenario, the company's messages are multiplied by the entered price. You can also include the monthly cost of the own channel.
Are the prices used official Meta prices?
No. The default values are editable references. Official prices vary by category, market, volume, and effective date. The service message price is only a stress hypothesis. Consult your account's rate table before using the result in a budget.
What is the OmniSmart Own Channel?
It is a customer service channel for your company, on your own domain. WhatsApp can remain the entry point and routing, and the conversation continues on the proprietary channel. The comparison allows you to include the monthly cost of this channel. See how the proprietary channel works.
Do I need to leave WhatsApp to reduce costs?
No. The scenario keeps WhatsApp as the entry point and routes part of the demand. The comparison only represents a variable cost when you also enter the monthly cost of the proprietary channel; implementation, team, and other costs must be evaluated separately.
Do I need to sign up to see the result?
No. The full result appears without registration. The shareable link contains the assumptions in the URL itself; do not include confidential information. The form is only used if you choose to speak with a specialist.

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